Manufacturer Insight

  Our History


Cerve and glass: talking about know-how is reductive when centuries of history tell the link between a company and its material. The Bormioli family has been operating in the sector for more than a thousand years: the first official documentation of glass activity dates back to 1364. Cerve, whose name derives from the crasis of the words CERamica and VEtro, was born in 1953 in Parma, one of the protagonists of the economic/industrial development of those years. It specializes in the glass industry and quickly integrates with the production system of large glass factories


Tableware Sector Glass Decoration


The glass decoration means personality, imagination and colour to dress the table. An infinite number of tableware collections are constantly enriched by new proposals, refined “made in Italy” design and rigorous quality controls: Cerve tableware catalogues satisfy every need of large-scale distribution and retailers. With 35 lines of glass decoration declined on 400 tableware items and 3 new collections a year, Cerve dresses millions of tables and serves 60 markets in Italy and abroad. Distributed in many types of stores, even with exclusive collections, the Cerve tableware creations and decorated glasses respond creatively to the needs of different market segments.


1958

Pier Luigi Bormioli brings to Italy from the United States the first semiautomatic machine for glass decoration, the Solar.

1964

The production of the historic Nutella decorated glasses begins

1965

The factory in via Paradigna in Parma opens

1968

Inizia la produzione dello storico vasetto bianco e blu di Amarena Fabbri® black cherries begins

1969

Cerve is awarded with the silver medal of the city of Paris

1980

The tableware factory in San Polo opens

1990

Tecno 5 is born, a company of the Group for the production of machines for glass decoration

1993

Inauguration of the Altare plant, home of the Bormioli family and their glass art

2000

First bottle of Chanel® Coco Mademoiselle perfume, icon of luxury packaging, decorated in Cerve

2006

Vedole 1 plant opens

2009

Vedole 2 plant opens

2018

Acquisition of the Austrian glass factory Technoglas

2020

Acquisition of Vidivi Vetri delle Venezie

Refined Made In Italy Design

 An internal creative team, in tune with the market, intercepts the main aesthetic and design trends, interprets them with Italian sense and transforms them into an original multiplicity of tableware proposals: glasses and bottles with a unique and appealing decoration. 

Technological Know-How At The Service Of Creativity

 The integration of marketing and production allows Cerve to anticipate trends in the tableware market, develop new ideas, create effects and colours never seen before. Organic and OKJ glazes, exclusive patents, the complete range of Cerve glass decoration technologies set no limits to the imagination and ideas for original decorations, with bright and resistant colours. 

Cerve 2026 Brochure

Cerve 2026 AW

The important questions, and even more important answers...

Key Questions

Key Retail Products

All of our long standing existing customers and potential customers. Have concise business models that requires answers to key questions. We run through the most common FAQ's here. 

Key Retail Products

Key Retail Products

With over 1000 glasses within Cerve assortment, EP Brands has extensive historical sales statistics and UK market results. Which we have used here to suggest and guide you in selecting the right ranges for your retail business.

Promotions

In addition to Cerve strength in core ranges. We support our UK customers with promotional ranges all year round to further drive business sales within your retail business.

Suggested Orders

With Cerve min order value being £700. EP Brands has put together 2 separate suggested orders for Summer and for Christmas that encompass key featured lines  that are tailored for trends in the greater UK market.

Client Setup Form

Online Pic Library

Online Pic Library

You can easily open a trade purchasing account with Cerve Group. Please download the form, fill it in and email it to EP Brands.

Online Pic Library

Online Pic Library

Online Pic Library

Product retail Images are key in marketing of the Cerve glassware. Here with have a 24/7 online image library for you to review and download all relevant images for your retail use. Contact here for access.

Matteo Amoretti

Online Pic Library

Matteo Amoretti

Over 3 decades in design, Matteo is the head designer for Cerve Group, and successfully produces over 250 designs a year between brochure and private label. Click for further insight. 

Exhibitions

Online Pic Library

Matteo Amoretti

Cerve will be exhibiting at Exclusively Housewares on June 11-12th in 2024. Then at Ambiente in Frankfurt on 7-11th February in 2025.

I'm interested...

Supply terms

Min Order

  • Minimum order from Cerve Group is £700
  • UK price list
  • Minimum order per glass type is 1 full carton
  • Pricing and Invoicing is in pound sterling
  • Invoice payment is direct from UK customer to Cerve Group
  • Payment is to an Italian bank in pounds sterling 
  • 30 Days credit terms available

Private Label Min Order

  • Min order for private label decoration is 3000 glass pieces
  • Example - Set of 4 glasses in a private label decoration. Is 750 sets of 4 glasses
  • Private label packaging available in sleeves, gift boxes or mail order boxes (MOQ dependent)
  • Cerve have in house designers to create or aid private label designs 

Shipping

  • Guide lead time for brochured range orders that are in stock is approx 14 days
  • Orders shipped direct from Cerve manufacture in Italy to UK customer via pallet
  • Shipping terms are DAP (Delivered At Place) excluding duty
  • There are 2 options for Duty/Customs processing;

  1. UK customer nominates their customs agent to process the import documentation
  2. Cerve shipping haulier offers a service to process the import documentation on behalf of the UK customer for a nominal fee.


story range persona videos from ep brands

Butterfly

Video gives a persona lifestyle of the range.* not for commercial B2C use

Parasol

Video gives a persona lifestyle of the range.* not for commercial B2C use

Words

Video gives a persona lifestyle of the range.* not for commercial B2C use

Hello Summer

Video gives a persona lifestyle of the range.* not for commercial B2C use